A company specializing in gathering data and analytics and for different retail chains needed a custom bespoke design for its analytics platform that could be presented and sold a service to their clients.
Many of their clients and customers aren’t necessarily technically savvy, so using easy to understand and conversational language for reports helped to guide the end-user to understand the data they were seeing.
Their customers use the data solely for quarterly reports, thus prioritizing the ability for the user to export and share directly into a Powerpoint or Keynote presentation.