Designing a holistic ecosystem

and go-to-market strategy.

A startup company specializing in advanced genome mapping needed a complete go-to-market e-commerce solution for their customers.  Using rich imagery in order to humanize the overall experience order to make it less technical and more impactful.

Mockup of a potential hero image.
An example of a footer call to action.
Example mock of a genome mapping product detail page.
An example of an interactive tutorial highlight the process.
A reusable module that can highlight similar products or services.

Enabling eCommerce for

home genetic testing kits.

Leveraging rapid prototyping as a way to expedite the decision-making process in order to validate product vision, identify critical gaps, and verify feasibility. Although the product was ready and the science was solid, there was not an intuitive and engaging customer experience.

Preview of the cart e-commerce section of the experience.
Mock up of entering the shipping information.
Design showing credit card entry.
Part of the process where the user confirm all entered information.
The status screen, once the user has placed their order.

Finishing the journey

of genetic testing.

Completing the experience after purchase.  The design needed to integrate with existing platform requirements, backend systems, while also providing a strategy for future development.

Once the user received their package they need to enter a code.
Confirming health information about there user for better genetic testing.
User agreement for privacy information.
On confirmation the user is able to track their progress.
Once the package is received the user can preview their genetic profile with visualization.

A responsive genetic

testing experience.

Every screen was designed to be mobile-friendly.  Because one of the primary goals was to be able to purchase multiple kits for family members, having a fully responsive design became an early requirement.

Example for responsive product purchase page for genetic testing kits.
Example eCommerce cart and checkout experience.
Screen of checkout process enter shipping address information.
Confirmation screen order summary and status update.
Registering your new genetic testing kit online.
Example of a mobile home-screen.