Helping a prominent life sciences company explore new ways to provide value to customers by optimizing their corporate website which plays a valuable role in key stages of the sales funnel as well as assisting with retention and loyalty for existing customers.
A next-generation website
redesign for a large
Life Sciences company.
Defining a future state
web experience.
The goal was to improve navigation, interaction, and user interface. Exploring new ways to provide value to customers by optimizing the corporate website which plays a valuable role in key stages of the sales funnel as well as assisting with retention and loyalty for existing customers.
Content has an engaging tone of voice that speaks to the user’s needs. The layout is open and well constructed allowing for easier digestible content.
An open, modern, and
accessible visual language.
Creating a shared library of design components and tools that could be leveraged across the entire company increased the speed at which new content was created, approved, and published.
