A leading nonprofit publishing ten medical journals and clinical guidelines via its online platform asked how they might increase overall engagement, discoverability, and ease of access for its audience.
Starting by analyzing and assessing what is working and what isn’t from an information architecture, content, and heuristics perspective. Taking inventory of all guidelines to help understand what content the audience is looking for.
Leveraging the discoveries from analysis to develop recommendations that can be prototyped and tested with users and subject matter experts.
Collecting and synthesizing feedback from these sessions to understand what are the goals of the audience. What are they looking for? Why are they looking for them? What will the impact be?
What was discovered was that for the experience to be genuinely point-of-care, considerations needed to be made for all settings, from large academic centers to small rural hospitals. Doctors need to be able to pull up the information they are looking for quickly and easily.
Making Journal and Guideline content more accessible for the audience, not by changing it, but by increasing its usability; stopping our audience from leaving to other sources.
Spotlighting or highlighting valuable different content such as interactive tools, videos, and critical derivative content via social media, newsletters, and news articles to increase overall awareness.
