A global pharmaceutical company needed to create a best-in-class experience to help its customers run their business in a smarter and more intuitive way. Through feedback captured by a series of workshops, stakeholder interviews, and customer feedback, the new experience has been purpose-built from the ground up to empower health care professionals to operate with more self-service and automated efficiencies, gain intuitive data insights into the health of their practice, and build a culture of continuous learning with personalized education tracks.